FMCG Operations Consultant
Most FMCG margin problems are not pricing problems. They are complexity, mix and cost-to-serve problems that scale faster than revenue.
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What this covers
- Customer and channel profitability
- SKU complexity and the cost of range
- Cost-to-serve and promotional leakage
- Working capital and cash conversion
Detail
Where leakage hides
This insight is being prepared as part of the Aurelian Vant Advisory knowledge base.
Mix and complexity
This insight is being prepared as part of the Aurelian Vant Advisory knowledge base.
Cost-to-serve
This insight is being prepared as part of the Aurelian Vant Advisory knowledge base.
Cash conversion
This insight is being prepared as part of the Aurelian Vant Advisory knowledge base.
Questions worth answering internally
If these cannot be answered with evidence, the decision is not yet ready.
- Which customers are we growing at negative contribution?
- What share of SKUs delivers the last 5 percent of revenue?
- Are promotions funded by margin or by hope?
- Is growth consuming cash faster than it creates it?
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